Project 1 – E-Commerce Website Traffic Analysis
📌 Topics Covered
- Setting up and navigating GA4 dashboards
- Tracking website traffic, sessions, and users
- Analyzing engagement metrics: bounce rate, conversions
- Reports for acquisition, traffic, and campaigns
- Visualizing data with GA charts and Looker Studio
📝 Project Summary
This project focuses on creating an interactive Google Analytics dashboard to analyze website performance. You will track user behavior, traffic sources, and engagement metrics to generate actionable insights. The dashboard helps organizations make data-driven decisions based on website activity.
✅ What You Will Learn
- Analyze website traffic using GA4
- Identify key traffic sources: organic, direct, referral, social
- Evaluate engagement metrics: sessions, bounce rate, engagement rate
- Build visual dashboards with charts and reports
- Translate GA data into actionable insights for decision-making
Note to Students –
Live Classes will held on Google Meet.
Mentor will provide files, dataset in the Google Clasroom.
Class video will be provided on Google Classroom.
Click “Mark as Complete” button.
Good Luck.