Project 2 – Customer Segmentation Analytics

📌 Topics Covered

• Segmenting customers based on behavior, demographics, and purchase patterns
• Using Power BI to visualize customer groups and insights
• Identifying high-value customers and target segments
• Analyzing trends across different customer segments
• Creating interactive dashboards for marketing and business decisions

📝 Project Summary

This project focuses on understanding customer behavior through segmentation analysis. Using Power BI, you will group customers based on purchasing patterns, demographics, and engagement metrics. The dashboards enable visualization of customer segments, highlight high-value groups, and support strategic marketing and operational decisions to improve customer targeting and engagement.

✅ What You Will Learn

• Perform customer segmentation using data attributes in Power BI
• Visualize customer segments with interactive dashboards
• Identify high-value and target customer groups
• Analyze trends and patterns across different segments
• Use insights to inform marketing and business strategies

Note to Students –

Live Classes will held on Google Meet.
Mentor will provide files, dataset in the Google Clasroom.
Class video will be provided on Google Classroom.

Click “Mark as Complete” button.

Good Luck.